Fewkes Sport Management is delighted to announce that experienced sports marketeer Mick de Haas will take on the role of Consultant for all international projects related to the business moving forward.

Boasting a wealth of experience which spans 35 years’, de Haas is highly accomplished in global sport and has been the architect of several leading global sponsorship campaigns whilst consulting to top brands. His knowledge will undoubtedly only benefit FSM moving forward as it continues to push its international presence.

During his glittering career de Haas has worked in Formula 1, World Sports Cars which included two decades at the 24 Hour of Le Mans, American Le Mans Series, World Rally Championship and the coveted Dakar Rally.

He was also the founder, organiser and promoter of the Formula Renault 2.0 Northern European Cup (NEC), a championship that propelled the careers of no less than 11 Formula 1 drivers including Valterri Bottas and Carlos Sainz Jnr.

In addition to his motorsport exploits, de Haas’ portfolio includes VISA EMEA, ING Bank Group Guinness – Distillers Group, Groupe Renault, Audi AG, Bentley, Aston Martin Group, Chrysler, Nissan/NISMO and Team Marketing – which encompasses the UEFA Champions League Football, Sail Amsterdam and more.

Serving as a Consultant on all international affairs to FSM, de Haas reinforces FSM’s vision to operate at the highest standards in sport with world-class credentials whilst taking into consideration each and every clients welfare.

Will Fewkes, FSM Founder, said:

“I am delighted to welcome Mick to FSM and this will undoubtedly see the business move to a new level in 2022 with his addition.

“Mick and I were advising to a number of global brands on sports sponsorship strategy behind the scenes of our work with Renault’s market leading customer racing programmes back in 2018 – so it makes perfect sense to continue this alongside creating a stable, commercially minded, surrounding for up-and-coming racing talent in motorsport.

“Having both promoted world-renowned racing championships that have developed the careers of many racing talents, Mick and I are both in agreement that our combined credentials can help many more drivers achieve their aspirations of becoming professionals alongside our work with global brands.”

Mick de Haas, FSM Consultant, added:

“I am pleased to be joining FSM and renew my working relationship with Will on all international projects.

“I’ve known Will for some time and we have always worked well together so I am confident that I can help him with his ambition of making FSM one of the leading agencies in the field of Sports Marketing.”